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Is Jane Iredale a Good Makeup Brand? 

Jane Iredale has taken the makeup industry by storm. Find out why the brand's mineral makeup is so popular and why you should try it for yourself!

Author: Maria Grabar

Reading time: 6 minutes

The popularity of mineral makeup in the UK is soaring. Such brands as Jane Iredale provide a huge variety of products, the composition of which is based on minerals and natural ingredients. Today we’re going to uncover the secret of the increased use of mineral cosmetic products, as well as delve into the history, creation and philosophy of the much-loved brand Jane Iredale.

Is Jane Iredale a Good Makeup Brand?

Jane Iredale is based on creating cosmetics aimed at treating the skin and Jane Iredale products are considered a top makeup choice.

As a casting director and producer in the movie industry, Jane noticed the significant problem of heavy makeup causing breakouts in actors, which inspired her to create a line of cosmetics that can be both aesthetic and good for the skin. Founded in 1994, the brand utilised years of experience to make the most effective and pure formulations that can enhance your face with makeup and treat the skin with minerals and vitamins.

Image of Jane Iredale Mineral Makeup products

The brand range includes skin-loving mineral Jane Iredale foundations, cleansers, moisturisers, concealers, highlighters, primers, sunscreens and much more. The effectiveness of the Jane Iredale sunscreen was confirmed when it was awarded the Skin Cancer Foundation Seal of Recommendation. This recommendation confirms through dermatological testing that the sunscreen is effective in preventing sun damage.

Sticking to the motto: “You can look good and do good”, Jane Iredale Mineral Cosmetics aims to minimise makeup’s environmental impact, a serious problem in the cosmetic and pharmaceutical industry. The Jane Iredale Makeup brand minimises the use of plastic packaging and constantly reduces the use of virgin plastic by integrating alternative earth-friendly materials.

As well as this, Jane Iredale also provides a wide range of reusable products which is achieved by using a Refillable Compact Case. The package of the brand’s pressed powder is recyclable which allows for zero waste while applying your favourite makeup products. 

Is Jane Iredale Good for Your Skin?

Yes, each Jane Iredale product is free from fragrances and synthetic preservatives providing the safest formulation that ensures for no skin irritation. Sensitivity-tested and cruelty-free at the same time, Jane Iredale Mineral Cosmetics ensures that each product is safe for all types of skin without harming any living creatures.

The company is actively involved in a partnership with various dermatologists, aestheticians, plastic surgeons and makeup artists. This helps the brand to create cosmetics that improve skin imperfections, while allowing you to express your creative self with cosmetics.

“Jane Iredale was on the forefront of the clean beauty movement well before there was a term. Their passion for skincare is what makes them so successful”.

- Dr Schlessinger, a practising board-certified dermatologist and cosmetic surgeon
jane iredale mineral powder

Is Jane Iredale Made in The USA?

Almost all the makeup products, except for the pencils, are made in the USA using products from organic farms and gardens in rural Massachusetts. Jane Iredale Mineral Cosmetics are sold in 46 countries.

Is Jane Iredale British?


Jane Iredale was born in London, UK. However, she moved to the USA where she launched her first beauty product and started developing her makeup business internationally.

What’s The Difference Between Mineral Makeup and Regular Makeup?


Mineral makeup is gaining more and more popularity in the UK as its intended purpose is to use pressed minerals instead of synthetic ingredients.

Jane Iredale Mineral Makeup is considered a more natural and healthier alternative to regular cosmetics. This is because the composition is mainly based on naturally occurring substances. In comparison to conventional makeup, mineral makeup doesn’t contain fragrances, synthetic oils and waxes that might clog the pores or cause irritation.

Each mineral has its specific chemical composition that has a particular effect on the skin. For instance, titanium dioxide, the main component present in the Dream Tint Tinted Moisturizer, provides great sun-protective effects due to its highly reflective white chalky structure.

Another perfect example is mica, a member of the group of aluminium silicate materials and a component of 24 Karat Gold Dust, which provides a diamond pearlescent pigment.

What Is the Healthiest Mineral Makeup?

The healthiest mineral makeup contains only scientifically tested ingredients and excludes those that have been proven to cause harm to the skin, such as talc that might cause infections or inflammations.

Mineral makeup that is considered the healthiest also doesn’t contain fragrances, preservatives and additives, instead replacing them with organic and natural ingredients. Such brands as Jane Iredale are considered one of the healthiest mineral makeup brands in the UK.

Jane Iredale Cosmetics

Is Mineral Powder the Same as Foundation?

Although both mineral powder and foundation have the same purpose of creating full coverage on the skin, the silky texture of mineral powder makes it easier to blend and contains fewer preservatives and additives.

Such products as the Jane Iredale Amazing Base Loose Mineral Powder act as a loose foundation that provides medium coverage of dark spots, redness, and imperfections.

Normally, the foundation is considered a denser product that may provide more significant coverage of hyperpigmentation and post-acne. Usually, foundations minimise the appearance of pores, fine lines and wrinkles, such as the Jane Iredale Liquid Minerals A Foundation.

Therefore, if you’re facing a choice between the foundation or a mineral powder, it all depends on individual characteristics and the degree of coverage you want to achieve.

Does Jane Iredale Clog Pores?

No, on each Jane Iredale Mineral Makeup product, you can find the inscription “non-comedogenic” meaning that the product doesn’t block pores and suits people with acne-prone skin.

The lightweight composition of Jane Iredale products allows for saturating the skin with minerals and vitamins, giving a healthy glow and desired shade to the face without clogging the pores or causing blackheads or white spots.

Who Owns Jane Iredale?

From January 22, 2019, the legal owner of Jane Iredale Makeup Company is San Francisco Equity Partners.

Is There Talc in Jane Iredale products?

No, there is no talc in Jane Iredale Mineral Makeup. The safety of using talc is widely debated nowadays, moreover, its use in cosmetic products is restricted in EU countries. The use of talc is questionable because some talc contains carcinogenic asbestos. That’s why the company prefers to use more safe alternative minerals, such as titanium dioxide, or zinc oxide.

Thus, mineral components not only help maintain healthy skin but also improve the natural characteristics of the face. Such brands as Jane Iredale help to please makeup lovers by producing a wide range of cosmetics that also help to protect the skin from inflammation and imperfections.

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