Skincare is constantly evolving, with new breakthroughs in technology appearing every year. Skincare technology can make skincare easier to use, more personalized and have better effects. Taking a look at this year’s beauty trends and innovations, it’s clear that the industry is showing no signs of slowing down.
Is the skincare industry growing and how?
The global skincare industry is currently valued at around 155 billion dollars compared to in 2015 when it was valued at 116.2, so it’s clear that the industry has been growing, and is projected to continue at this rate until at least 2025. The skincare industry has become increasingly profitable due to the recent desire for health and self-care products. A focus on health and wellness has arisen due to increased awareness of how modern life affects our bodies, especially due to recent concerns regarding pollution and the rise of clean-living and lifestyle trends.
The global skincare industry is also growing thanks to the innovation in both technology and formula development that has been discovered in the past few years. Popularization of ingredients like hyaluronic acid and the creation of formulas stabilizing difficult ingredients like vitamin C have increased the popularity of skincare, as active ingredients have become central to skincare routines worldwide.
What’s trending in skincare?
Personalized skincare devices and products have surged due to the number of people unable to buy skincare in person due to the global pandemic. As a result, companies have introduced technology that caters to your personal skin type without the need for in person consultation. Devices like the Opulus activator, launched by the creator of Clarisonic, blends ampoules, called opoules, of active ingredients that are combined, using thermal blending, immediately prior to application. This not only enables your skin to receive the best benefits from these face care ingredients but also prevent oxidization of ingredients. In addition, this device is environmentally friendly, as the opoules are plastic free, created with a firm outer coat and an inner core of the skincare ingredient.
Function has also embraced the personalization of skincare since their inception in 2015. Recently awarded Elle’s 2020 Future of Beauty award, the customizable facial cleanser is catered to your personal skincare needs. Your skin is assessed using an online quiz before providing you with a personalized formula to target your skin issues.
There has also been a surge in searches for men’s skincare since 2019 and the men’s skincare industry is projected to grow at an annual rate of 6.2% between 2021 and 2027. The Lab series skincare for men has popularized male skincare lines, targeting specific concerns for male skin such as hydration and post shaving skincare.
Another popular trend for 2021 is ‘Skinimalism’, a focus on reducing the amount of skincare and makeup products used, returning to a stripped back face care routine. This trend focuses on using products that combine active ingredients, rather than using a vast number of serums or treatments in your daily skin care routine.
How are skincare brands responding to the lifestyle trend?
Clean beauty is the skincare industry’s response to the lifestyle trend. Clean beauty focuses on natural ingredients for the best skin care results. It also uses non-toxic ingredients avoiding harmful chemicals and are often fragrance and perfume free. This is because products that list ‘fragrance’ as an ingredient often hide harmful chemicals behind this vague label.
The best skincare brands for clean beauty are Osmosis Skincare, which uses non toxic natural ingredients, Jane Iredale Mineral Makeup, which eliminates irritating fragrances and uses natural non-toxic ingredients, and Goop. Skincare brands have also been using more recyclable packaging, and using vegan ingredients to respond to the lifestyle trend.
What is the fastest-growing skincare company?
The fastest growing professional skincare company is Alastin Skincare, which was named the fastest growing skincare brand by Kline Group’s market analysis and opportunities award. This skincare company, founded in 2015, focuses on skincare innovation, incorporating pharmaceutical science into their skincare. Alastin are a cruelty free, paraben free and gluten free brand. Alastin use cutting-edge technology to provide skincare suitable before and after cosmetic enhancements as well as daily skincare products to improve the appearance of problem and ageing skin. This is the fourth year that Alastin have been named fastest-growing brand.
According to Business Insider, of mainstream skincare brands, the fastest growing company is Youth to the People, who have experienced a 392.3% year by year growth since their creation in 2015. Youth to the People is an environmentally conscious brand, using glass bottles and recycled packaging for sustainability.
What are skincare brands doing for fighting air pollution?
Technology such as AI has been employed by big skincare brands to expose the effects of air pollution and poor air quality. L’Oreal launched the Perso device, an AI device that analyses your skin and air quality in real time, identifying environmental triggers and your skin quality before blending a personalized formula dispensed from the device. This formula is catered to the information received thanks to the AI technology.
Dermalogica introduced the Skin Pollution Index- a website that monitors air pollution levels in your area. You simply go to the website Skin Pollution and enter your address or location. Using air quality data provided by BreezeoMeter, the website then informs the user of their risk of pollution and its ageing effects. This device is incredibly innovative, notifying the reader of the impacts of air pollution on skin quality.
Neutrogena has also incorporated air quality technology by BreezeoMeter, the industry standard for air-quality data, to demonstrate the effects of air pollution and the efficacy of their anti-pollution skincare.
What are the biggest innovations in skincare technology?
Thanks to the growing trend of personalized skincare, technology that identifies your skin concerns using AI technology has become the most recent innovation in the skincare industry. One of the biggest innovations in skincare technology is the Opulus device, which blends active ingredients using thermal blending, preventing oxidization and maximizing skincare benefits. L’Oreal’s Perso device, which uses AI technology to create a serum that targets your skin concerns, taking into account factors such as pollution and environmental irritants has also been a breakthrough in skincare technology.
Opatra Dermisonic is a professional portable device that stimulates and repairs your skin for a tighter, smoother, and more youthful appearance.It is recommended for several skin concerns including anti-aging, acne, pigmentation, and rosacea.
Another amazing innovation in skincare technology is the OPTE precision system uses LED blue light and a patented skincare algorithm to detect areas of pigmentation in the skin. The device then dispersed a targeted serum with active ingredients that best reduce the type of pigmentation detected. This makeup-skincare hybrid also conceals age spots and hyperpigmentation.