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27 Best Face Serums 2023 for Smoother, Glowier Skin

April 05, 2023
Author: Lim Li Yen

Reading time: 6 minutes

Everyone wants to stay young as long as possible. A thorough facial treatment that suits your skin type will help prolong youth and delay the appearance of the first signs of aging.

In addition to the daily care routine, there are cosmetic products for spot and high-intensity care. A face serum is one such option.

What is a face serum?

First of all, let`s define what is a face serum. The serum for facial skin is a highly concentrated cosmetic product for home care with an intense narrowly targeted action. Its formula consists of only a few (2-3) active ingredients (up to 70% of the composition).

The serum is a product of additional, not basic care. That is, it is not used instead of a day/night cream. These are narrowly focused cosmetic products aimed at solving a specific problem. The best serum for the face always has a very light consistency and is quickly absorbed. In most cases, serums are not much denser than water. In most cases, the product requires a subsequent application of the moisturizer and is not applied on its own.

What does the serum do for your face?

Depending on the composition, serums perform various functions or solve a whole range of tasks aimed at improving skin tone and quality. So, here`s the explanation of the issue "what does the serum do for your face?" The main functions include:

  • moisturizing, protecting cells from dehydration, and restoring the water-lipid balance;
  • nutrition and skin softening;
  • cell regeneration;
  • increasing the density of the epidermis;
  • stimulation of collagen and elastin production to maintain skin firmness and elasticity;
  • lightening pigmentation;
  • smoothing wrinkles;
  • antioxidant protection of the skin from the negative effects of free radicals;
  • skin rejuvenation and lifting.
Best Face Serums for Glowing Skin

Benefits of the face serum

One of the main benefits of the face serum is its narrow targeting at one problem. It is important to know that serums do not solve all problems at once, they work only in one or two directions (it is simply impossible to add "all ingredients for all diseases" to such a concentrated product).

The face serum benefits differ, depending on what task you want to solve using them. A possible spectrum of actions is listed above.

So, answering the question "is serum good for your face?", note that it definitely works. Yet, you should clearly understand what product for what purpose is applied.

How to use the face serum?

Now, let`s see how to use the face serum:

  • The product is applied to the previously cleansed face and neckline, once or twice a day. Just 3-4 drops are enough.
  • Before applying the product, you can use a tonic, which will enhance the action of the serum and accelerate the penetration of active ingredients into the dermis for a more complex and long-term effect.
  • When explaining how to apply the serum on the face, note that it is not necessary to wash the face after its application. The product is distributed along the massage lines, with light driving movements of the fingertips, do not stretch the skin, and avoid the area under the eyes and around the lips.
  • After the product is completely absorbed (in 20-30 minutes), apply a cream according to the skin type, which will "seal" the beneficial substances in the skin, thereby increasing their effectiveness.

When to apply the serum on the face?

Are you interested in when to apply the serum on the face? Use it in the morning and evening on cleansed and toned skin.

So, here`s a detailed explanation of when to use the face serum. To obtain a visible stable result, a highly concentrated serum is used daily, in courses from 2 weeks to 2 months. The courses are repeated 2-4 times a year, depending on the condition of the skin. It is not recommended to use the cosmetic product on an ongoing basis, as they can overload the skin with active ingredients, which will do more harm than benefit.

When to apply the serum on the face?

How to choose the best face serum for your skin type?

Since the serum is used to solve specific problems, when choosing the best face serums it is worth focusing not even on the type of skin, but on its condition. Take into account the following parameters:

  • Skin problems (dehydration, signs of photo-aging, acne with oily, increased greasiness, loss of elasticity).
  • The content and active ingredients.
  • The speed of action. Some products act as SOS products for instant skin transformation. Others have a cumulative long-term effect, which becomes noticeable after 1-2 weeks of regular use of the course.
  • Texture and base. Serums are water- or gel-based (suitable for normal or oily skin) and oil-based (suitable for dry, dehydrated, and sensitive skin).
Best Serums for Dry Skin

How we tested the face serum?

Trying to find the best face serums in the UK, our experts are in close contact with manufacturers. We ask them for information and compositions, and test their probes to check product effectiveness and safety.

Our team includes experienced specialists in the sphere of cosmetology, immunology, and dermatology, which allows us to stand as a highly trusted assistant for selecting the best solutions for your skin.

Best face serums 2023

Best face serums 2023

Do you want to know which serum is best for your face? Are you ready to study an updated list of the best products for your face? Below, you`ll find working products for all skin types.

Best face serum for glowing skin

Are you not satisfied with a glowing effect on the face? Do you want to know which is the best face serum for glowing skin? The below-listed product will help normalize sebum production and reduce fatty shine.

  • Evenswiss Regenerating Plasma is the best face serum for glowing skin. Natural antioxidants reduce the skin glow by normalizing processes within cells.
  • Osmosis StemFactor is the best serum for glowing skin in the UK. The product heals, rejuvenates, and protects cells from outside influences.
  • Endocare C Ferulic Defence Serum is the best serum for skin brightening. Ferulic acid, Vitamin C, and antioxidants protect cells from pollution and normalize sebum production.
  • Codex Beauty Antu Serum is an effective serum for glowing skin. Chermioya, hibiscus, and entadine extract come into contact with cells to reduce sheen.

Best serums for dry skin

Moisturizing serums for dry dehydrated skin most often include ceramides, hydro-fixators, and intensive moisturizing and softening components, which prevent transepidermal moisture loss by epidermal cells.

  • Evenswiss rejuvenating serum is the best serum for dry skin in the UK. The product hydrates cells. Its revitalizing formula boosts the volume of collagen and elastin by 90%.
  • Osmosis Replenish antioxidant infusion serum is one of the best serums for dry skin. The product penetrates cells, moisturizing and nourishing them to create an optimal level.
  • Indeed Labs Hydraluron is a highly effective product that acts even when standard moisturizers don`t. The use of low molecular weight hyaluronic acid hydrates and bounces.
  • Indeed Labs Hydration Booster is a hydrating serum for dry skin that guarantees the creation of a moisturizing effect and maintains the needed lipid balance.

Best serum for sensitive skin

Sensitive skin is the one that reacts sharply to any "irritants", not only external but also internal. Any factor (such as weather, change of the season, hormone surges, etc.) causes inflammation. Use the following products to calm down cells and treat your face.


Best serum for combination skin

The serum for combination skin strengthens and protects the epidermis, and prevents the clogging of pores and the occurrence of inflammatory foci.


Best serum for oily skin

Serums for oily skin contain soothing, sebum-regulating, mattifying ingredients, and salicylic acid to exfoliate the face surface gently, reduce sebum production, and prevent acne recurrence. The next products are the top ones:


Best anti-aging face serums

Anti-aging serums often contain antioxidants and active anti-age components (vitamin E, C, retinol, AHA acids, peptides), which have a rejuvenating compensating effect, which help soothe the tone and relief of the epidermis, slow down the aging process of cells, protect them from oxidative stress, improve microcirculation, and normalize skin oxygenation. The best anti-aging face serums are:


Face serum for mature skin

Mature skin is characterized by a low level of collagen and elastin. Thus, the best serum for mature skin in the UK should compensate for this feature and stimulate their production at a cellular level.

  • Emepelle Serum is the best face serum for mature skin and menopausal skin care. A regular application of the product results in improving skin firmness, hydration, luminosity, and the reduction of fine lines.
  • Indeed Labs Snoxin II is the best face serum for those over 60 in the UK. The product has peptides in its content, which freeze wrinkles and refine skin texture.
  • PCA Skin hyaluronic acid boosting serum firms the face surface effectively. This face serum for mature skin is aimed at hydration and stimulating hyaluronic acid production.
  • MZ Skin REtinol Skin Booster is the best face serum for those over 50 in the UK. The formula is based on retinol derived from Vitamin A to achieve a long-lasting effect and make the face surface radiant, smooth, and healthy.

Best budget face serum

Is your budget for care products limited? Here`s a list of budget products with a good ratio of price and quality. A low cost does not always mean low quality. These next products prove this concept:

Benefits of collagen serum for the face

Benefits of collagen serum for the face

A collagen serum for the face is an indispensable weapon for mature people who fight fine lines and wrinkles. Over time, the body slows down the pace of collagen production in the organism. Thus, the need to substitute its loss arises. Thanks to a collagen face serum, the skin acquires elasticity, hydration, and a toned appearance. The best collagen serum for the face in the UK accelerates tissue regeneration in wounds and stretches.

Benefits of hyaluronic acid serum for the face

A hydrochloric acid face serum helps reduce wrinkles and improve skin condition. Hyaluronic acid serum for the face provides constant hydration to your skin by binding 1,000 times its weight in water. It is the only biological substance capable of holding such an amount of water.

A face serum with hyaluronic acid plays an important role in repairing oxidative damage caused by natural aging or environmental factors (such as UV radiation). It can eliminate signs of photoaging by reducing the loss of water from the epidermis.

Benefits of retinol face serum

This ingredient increases the production of collagen, meaning that a retinol face serum makes the skin more elastic and firm. An anti-aging retinol serum for the face promotes natural skin renewal and reduces wrinkles. It exfoliates dead skin cells, making the skin smoother and looking brighter, and younger. A vitamin A serum for the face tightens pores and is effective for acne, as well as fights pigmentation.

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